Search engine optimization () is the process of improving the visibility of a website or web page in a search engine’s unpaid results.
SEO helps to ensure a site’s accessibility to a search engine. And it improves the quality of the page to be found by users.
There are a number of ways to improve a website’s SEO, including:
- On-page optimization: This involves making changes to the content and HTML source code of a website to make it more visible to search engines.
- Off-page optimization: This involves getting backlinks from other websites, which can help to improve the visibility of a website in search results.
- Keyword research: Identifying and using relevant keywords in a website’s content can help search engines understand what the site is about and improve its ranking in search results.
- Content creation: Creating high-quality, relevant content can help to attract backlinks and improve a website’s visibility in search results.
- Technical SEO: This involves optimizing the technical aspects of a website, such as its performance and mobile-friendliness, to make it more visible to search engines.
What is local SEO?
Local SEO is a type of search engine optimization (SEO) to helps businesses promote their products and services to local customers.
It also involves optimizing a business’s online presence to appear as high as possible in the search results for location-based searches. This can include optimizing the business’s website, as well as its listing on directories and mapping services like Google Maps.
Local SEO is important for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service providers. It can help these businesses attract more foot traffic and drive sales.
How does local SEO works?
There are a number of factors that can impact a business’s local SEO. Here are a few of the most important ones:
- Business Name, Address, and Phone Number (NAP): It’s important to make sure that your business’s NAP is consistent across all platforms. This includes your website, as well as directories and mapping services like Google Maps.
- On-page optimization: This involves optimizing the content on your website to make it more relevant and useful to local customers. This can include optimizing the page titles, headings, and content to include local keywords and phrases.
- Online reviews: Online reviews from customers can have a big impact on a business’s local SEO. Encourage your customers to leave reviews on your Google My Business listing, as well as on other review sites like Yelp.
- Citations: A citation is any mention of your business’s NAP on the internet, even if there is no link to your website. It’s important to make sure that your business is listed on as many relevant directories and citation websites as possible.
- Link building: Link building is an important part of SEO, and it’s no different for local SEO. Make sure that your business is getting high-quality, relevant backlinks from other websites in order to boost your local SEO.
Difference between SEO and Local SEO
SEO (Search Engine Optimization) is the process of improving the visibility of a website or web page in a search engine’s unpaid results. It involves optimizing the content and technical aspects of a website to make it more visible to search engines and improve its ranking in search results.
Local SEO, on the other hand, is a type of SEO that focuses on optimizing a business’s online presence to rank higher in search results for location-based searches. This can include optimizing a business’s website, as well as its listing on directories and mapping services like Google Maps. Local SEO is important for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service providers. It helps these businesses attract more foot traffic and drive sales by making it easier for local customers to find them online.
So, while both SEO and local SEO involve optimizing a website or web page to improve its visibility in search results, the main difference is that local SEO focuses on optimizing for local search queries, while general SEO can be for any type of search.
Related- How do you market Local SEO?