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Search engines are getting smarter in 2025. But they still need help understanding your content clearly. That’s where schema markup comes in. It tells search engines what your content means, not just what it says. Adding the proper schema boosts your and increases your click-through rate.
Here are the top 15 types of schema markup that you should use to grow your website traffic in 2025.
[schema_generator]1. Article Schema
Use this schema for blog posts or news articles. It helps Google display the headline, author, publish date, and image in search results.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Top 15 Types of Schema Markup to Boost Your SEO in 2025",
"author": {
"@type": "Person",
"name": "John Doe"
},
"datePublished": "2025-04-26",
"image": "https://example.com/images/schema-seo.jpg"
}
</script>
2. Local Business Schema
This markup is excellent for local stores or service-based businesses. It shows your business name, address, phone number, opening hours, and reviews.
Example:
A pizza shop in New York uses this schema to appear in local results with ratings and directions.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "NYC Pizza Corner",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10001",
"addressCountry": "USA"
},
"telephone": "+1-212-555-1234",
"openingHours": "Mo-Su 11:00-23:00"
}
</script>
3. Product Schema
Online stores must use this schema. It highlights product name, price, availability, and star ratings on the search page.
Example:
An online shoe store uses product schema so users see product prices and reviews right in the search results.
Online stores must use this schema. It highlights product name, price, availability, and ratings.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Running Shoes",
"image": "https://example.com/shoes.jpg",
"description": "Lightweight running shoes for daily use.",
"offers": {
"@type": "Offer",
"price": "89.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "120"
}
}
</script>
4. Review Schema
This schema lets you show user reviews or expert ratings. It increases trust and attracts more clicks.
Example:
A tech blog reviewing a smartphone adds review schema to show a 4.5-star rating directly in Google.
This schema lets you show user reviews or expert ratings.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jane Tech"
},
"itemReviewed": {
"@type": "Product",
"name": "Smartphone XYZ"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "4.5",
"bestRating": "5"
},
"reviewBody": "A powerful phone with great battery life."
}
</script>
5. Recipe Schema
Perfect for food bloggers. It includes ingredients, preparation time, calories, and cooking steps.
Example:
A recipe for banana bread with this markup shows cooking time and nutrition in Google search.
Perfect for food bloggers. It includes ingredients, cooking time, and nutrition.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "Banana Bread",
"author": {
"@type": "Person",
"name": "Chef Anna"
},
"prepTime": "PT20M",
"cookTime": "PT60M",
"recipeYield": "1 loaf",
"recipeIngredient": ["2 bananas", "2 cups flour", "1 cup sugar"],
"recipeInstructions": "Mix ingredients and bake at 350°F for 1 hour."
}
</script>
6. FAQ Schema
This schema is great for question-and-answer formats. It displays collapsible FAQs right below your search result.
Example:
A digital agency adds an FAQ schema to answer questions like “How much does SEO cost?” directly in the search.
Great for Q&A content and boosts visibility.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How much does SEO cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO services can range from $100 to $5000 per month."
}
}]
}
</script>
7. Event Schema
Use for events, webinars, and concerts.
Hosting a concert, webinar, or meetup? Use the event schema to display date, time, venue, and ticket info in the search results.
Example:
A music band lists its upcoming show with ticket links using the event schema.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "Live Music Night",
"startDate": "2025-06-01T20:00",
"location": {
"@type": "Place",
"name": "Club Vibes",
"address": "456 Music Lane, New York, NY"
},
"offers": {
"@type": "Offer",
"url": "https://example.com/tickets",
"price": "25",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>
8. Person Schema
Use this to describe an individual. It includes name, job title, photo, and social links.
Example:
An author adds this schema to boost personal branding and appear in knowledge panels.
Describes a person’s profile.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Emily Johnson",
"jobTitle": "Content Strategist",
"url": "https://emilyjohnson.com",
"sameAs": [
"https://twitter.com/emilywrites",
"https://linkedin.com/in/emilyjohnson"
]
}
</script>
9. Organization Schema
Use it for your company or non-profit. It displays your logo, contact info, and social media links in search.
Example:
A company uses this schema to show its logo and contact details on Google.
Perfect for companies and agencies.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Bright Digital",
"url": "https://brightdigital.com",
"logo": "https://brightdigital.com/logo.png",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-123-4567",
"contactType": "Customer Support"
}
}
</script>
10. Breadcrumb Schema
Breadcrumbs help users see your site structure. Google shows these as navigation links under your search results.
Example:
Instead of a long URL, Google shows:
Home > Blog > SEO Tips
Helps show site structure in SERPs.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com/"
},{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://example.com/blog"
},{
"@type": "ListItem",
"position": 3,
"name": "SEO Tips",
"item": "https://example.com/blog/seo-tips"
}]
}
</script>
11. Video Schema
Posting videos? This markup shows the thumbnail, duration, upload date, and more.
Example:
A YouTuber adds this to their site to get their video highlighted in Google’s video carousel.
Enhance your video content in search.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "SEO Basics for Beginners",
"description": "Learn the fundamentals of SEO.",
"thumbnailUrl": "https://example.com/video-thumbnail.jpg",
"uploadDate": "2025-04-01",
"contentUrl": "https://example.com/seo-video"
}
</script>
12. Course Schema
Offer online courses? This schema shows the course name, provider, and a brief description.
Example:
An online learning platform lists its Python course with ratings and duration in Google search.
Great for online educators and platforms.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Course",
"name": "Learn Python Basics",
"description": "A beginner-friendly course to learn Python.",
"provider": {
"@type": "Organization",
"name": "Code School",
"sameAs": "https://codeschool.com"
}
}
</script>
13. Job Posting Schema
If your site lists jobs, use this schema. It includes job title, company name, location, salary, and application deadline.
Example:
A company hiring for a marketing manager uses this markup to appear in Google Jobs listings.
Make job openings appear in Google Jobs.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "JobPosting",
"title": "Marketing Manager",
"datePosted": "2025-04-20",
"hiringOrganization": {
"@type": "Organization",
"name": "BizTech"
},
"jobLocation": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "San Francisco",
"addressRegion": "CA"
}
},
"baseSalary": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": {
"@type": "QuantitativeValue",
"value": 75000,
"unitText": "YEAR"
}
}
}
</script>
14. How-To Schema
Use this for step-by-step guides. It shows materials, steps, and estimated time in a rich result.
Example:
A home improvement blog uses this to show how to fix a leaking tap with steps and images.
Show tutorials step-by-step.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Fix a Leaking Tap",
"step": [
{
"@type": "HowToStep",
"name": "Turn off the water supply",
"text": "Locate and shut off the main valve."
},
{
"@type": "HowToStep",
"name": "Remove the tap handle",
"text": "Use a screwdriver to remove it."
}
]
}
</script>
15. Software Application Schema
This schema is perfect for apps. It includes the name, description, platform, price, and ratings.
Use this for desktop and mobile apps.
Example HTML:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Rank Booster",
"operatingSystem": "Windows, Mac",
"applicationCategory": "SEO Tool",
"offers": {
"@type": "Offer",
"price": "49.99",
"priceCurrency": "USD"
}
}
</script>
How to use the code?
Place the <script type="application/ld+json">...</script> code inside the <head> tag of your HTML, or just before the closing </body> tag.
Final Thoughts
Schema markup is a simple but powerful SEO tool. It helps search engines understand your content and gives your site better visibility in search results. Using the right schema type in 2025 can boost your click-through rate and improve your rankings.
Start by picking the schema that fits your content. Use tools like Google’s Rich Results Test or Schema Markup Validator to check your code.
Add structured data today and give your content the extra edge to stand out in search.