The History of Big 5 Sporting Goods Store

Big 5 Sporting Goods is a store for sporting goods and accessories retailers. All kinds of sports goods are available here. It is one of the top sporting goods stores in the USA. Suppose you are looking for a convenient location near the USA. Then you will find the place of more than 430 Big 5 Sporting Goods stores across 11 western states.

About 60 percent of Big 5 Sporting Goods outlets are located in California. It also has Arizona, Colorado, Nevada, New Mexico, Oregon, Texas, and Washington.

The Big 5 Sporting Goods can compete successfully against superstores with an 11,000-square-foot operating unit. Even in less space, it can take the approach of the neighborhood and concentrate several shops in a particular market.

This company follows a marketing approach supporting weekly newspaper insertion, which they have successfully pursued for almost 50 years. The Big 5 also focuses on providing superior customer service.

Big 5 sporting goods reduce its exposure to more expensive shoes and clothing markdowns.

The Big 5 business is known for its defensive access and a passion for maintaining a low profile.

Management rarely speaks to the press and avoids artificial events sponsored by significant trade associations.

Who is the founder of Big 5 Sporting Goods?

The founders of Big 5 Sporting Goods are Leaf and Robert W. Miller. It is currently the father of Steven G. Miller, its chief executive officer (CEO). The company initially operated five stores called “Big 5 Stores” in Los Angeles, Burbank, Glendale, and San Jose, California. And so it was named Big 5 Sporting Goods. It was founded in 1955 years ago.

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