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Medium is more than just a blogging platform. It is a powerful tool that helps you make Money and build your brand. Many writers, entrepreneurs, and marketers use Medium to grow their audience and earn income. Let’s explore using Medium to boost your brand and make Money.
Why Medium is a Great Choice
Medium has millions of readers every month. These readers are always looking for valuable content. If you create helpful and engaging articles, Medium will help you reach a wider audience.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos
When you write on Medium, you share your knowledge and build trust. Over time, people will remember you as an expert in your field.
1. Make Money with the Medium Partner Program
The Medium Partner Program is the easiest way to earn Money directly from Medium. Here is how it works:
- You join the program.
- You publish stories.
- You earn Money based on Medium members’ time reading your stories.
For example, if you write about personal development and people love your articles, you will earn more. Many writers make hundreds to thousands of dollars monthly by writing consistently.
2. Earn with Affiliate
Affiliate marketing works well on Medium. You can recommend products or services in your articles. When readers click your links and buy something, you earn a commission.
For example, you write an article titled “Top 5 Tools Every Freelancer Needs”. Inside the article, you add affiliate links for tools like Grammarly or Canva. If someone buys through your link, you get paid.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
Make sure your recommendations are honest and helpful.
3. Promote Your Products or Services
Medium is a great place to promote your business. Do you sell an eBook or a course or offer consulting services? You can link to them in your articles.
For instance, a web designer can share tips on “How to Build a High-Converting Website” and add a CTA like “Hire me to design your website.”
This way, Medium becomes a lead generation tool for your business.
4. Build Your Brand on Medium
Building your brand means letting people know who you are, what you do, and why they should trust you.
How to build a strong personal brand on Medium:
a. Create Valuable Content
Your content is the heart of your brand on Medium. You must create valuable, original, and inspiring content. to stand out and attract loyal readers
1. Solve Real Problems
Think about your target audience. What challenges do they face? What solutions are they searching for? Address these questions in your articles.
For example, if you are a digital marketer, instead of writing a generic post like “Why Marketing is Important”, go deeper. Share a case study like “How I Helped a Local Coffee Shop Increase Sales by 30% with Instagram Ads”. Readers love practical advice they can apply.
2. Share Actionable Insights
Medium readers value content that teaches them something specific. Avoid vague tips and instead focus on step-by-step guides or actionable strategies.
For instance:
- Before: “Content marketing helps businesses grow.”
- After: “Here’s how you can create a simple 3-step content marketing funnel that drives traffic and leads.”
Give readers something they can implement right away.
3. Use Data and Examples
Supporting your points with accurate data or industry trends makes your content more trustworthy. For example:
“According to HubSpot, businesses that blog regularly get 55% more website visitors than those that don’t.”
Or share your results, like:
“When I optimized a client’s blog posts for , their organic traffic grew by 60% in just 3 months.”
4. Make It Engaging
Mix storytelling with education. People connect better with stories. Share your journey, struggles, and lessons.
For example:
“When I started as a freelance marketer, I struggled to find clients. Then I created a case study about my first successful Facebook ad campaign, and within a month, I landed two new clients through Medium.”
5. Format for Readability
Use simple formatting:
- Short paragraphs (3-4 lines max).
- Bullet points and numbered lists.
- Bold or italicize important information.
- Add headings (H2, H3) to break up long texts.
6. Keep it Original
Avoid rehashing what everyone else is saying. Bring your unique experience, voice, and perspective to every post. Readers want your take, not a copy-paste of others’ work.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
In short, creating valuable content means teaching, solving problems, and connecting emotionally with your readers. The better your content, the stronger your brand will grow on Medium.
b. Be Consistent
Consistency is key to building a memorable personal brand on Medium. Posting regularly helps you stay visible in readers’ minds and the Medium algorithm.
1. Why Consistency Matters
When you publish consistently, you:
- Build trust with your audience.
- Show commitment to your niche.
- Increase your chances of being discovered on Medium and Google searches.
Imagine you follow a writer who posts once and disappears for months. You would probably forget about them, right? On the other hand, if they post once a week or bi-weekly, you begin to expect their content and engage with it more often.
“Success isn’t always about greatness. It’s about consistency. Consistent hard work gains success.” – Dwayne Johnson
2. Set a Realistic Schedule
You don’t have to publish every day. Even one article per week can make a huge difference. Choose a schedule you can stick to.
For example:
- 1 article every Monday = steady presence.
- 2 articles per month = good start if you’re busy.
- 3-4 articles per month = ideal for medium growth.
The goal is to build momentum and tell readers when to expect new content from you.
3. Medium’s Algorithm Loves Consistency
The Medium algorithm favours writers who post regularly. Frequent posting increases your chances of landing on readers’ home feeds or being picked by publications.
For instance, many successful Medium writers noticed that after 3-4 consistent months, their articles started ranking higher, getting featured by publications, and gaining more engagement.
4. Build a Content Calendar
To stay organized, plan your content. A simple content calendar can help you avoid missing deadlines.
Example:
| Week | Article Title |
|---|---|
| Week 1 | “How to Build a Personal Brand on Medium” |
| Week 2 | “How to Build a Personal Brand on Medium” |
| Week 3 | “How to Build a Personal Brand on Medium” |
| Week 4 | “How to Build a Personal Brand on Medium” |
5. Compound “ffect of Consistency
With each new article, your brand awareness grows. Over time, you build an archive of valuable posts that drive ongoing traffic and leads.
For example:
- In Month 1, you publish four articles.
- By Month 6, you might have 24+ articles that continuously bring readers to your profile, some of whom may become clients or customers.
In short, showing up regularly helps your audience and the platform recognize you as a trusted voice.
c. Engage with the Medium Community
Medium is not just a place to publish—it’s a community. The more you engage with other writers and readers, the faster your brand will grow. Engagement builds relationships, and relationships build trust.
1. Comment on Other Writers’ ArticWriters’
When you leave thoughtful comments on other people’s posts, you:
- Show you’re active, you’re supportive.
- Attract attention from both the writer and their audience.
- Spark conversations that can lead to collaborations.
For example:
- Instead of saying, “Great article” you can comm”nt:
“I love your point about using storytelling in marketing. I’ve seen the same strategy help a client double their engagement. Thanks for sharing this valuable insight!”
This makes your comment stand out; the writer may even check your profile.
2. Answer Comments on Your Articles
When readers leave feedback or questions on your posts, always reply. A simple “thank you” or”a more de” ailed answer shows you care and value your audience.
For example:
- If someone comments, “Great tips on”SEO! Do you recommend any free tools?”
You can resp”nd:
“Thanks! Yes, I recommend Ubersuggest and Google Search Console as good starting points.”
This helps turn casual readers into loyal followers.
3. Collaborate and Build Connections
Medium writers often collaborate. You can:
- Co-write articles.
- Interview other experts and feature them in your posts.
- Get featured in their publications or newsletters.
For example, you could reach out to another marketer and suggest:
“Would you be open to collaborating on a joint article about content strategies for startups?”
These collaborations expose your brand to new audiences.
4. Follow and Engage Regularly
Follow people in your niche and engage regularly. This will increase your visibility and position you as an active member of the community.
A writer who consistently comments on industry-related posts builds brand awareness faster than someone who only publishes and disappears.
5. Join Niche Publications and Communities
Medium has niche-specific publications and groups. Join those that match your expertise, like:
- Better Marketing for marketers.
- The Startup for Entrepreneurs.
- Mind Cafe for self-improvement.
Please get involved in their comment sections and events. This will help you grow faster within a targeted audience.
“Your network is your net worth.” – Porter Gale
6. Real Example
A business coach, John started commenting on articles from top Medium publications. Within three months, he made connections with writers in his industry, landed a guest post opportunity, and gained several coaching inquiries through Medium DMs.
In short, engaging with the Medium community boosts your visibility, helps you form meaningful relationships, and positions you as a leader in your niche.
d. Collaborate with Publications
Medium has prominent publications like The Startup or Better Marketing. Writing for these can expose your brand to thousands of readers.
5. Real-Life Example
Meet Sarah, a freelance writer. Sarah started writing on Medium about content marketing strategies. She joined the Partner Program and made $500 in her second month. In her bio, Sarah also added links to her website and freelance writing services.
Today, clients find Sarah through her Medium articles. She earns Money from her writing and freelance work. Medium helped Sarah build her brand and income simultaneously.
6. Build Trust Through Authentic Stories
People like real stories. Share your personal experiences, wins, and even failures. This makes your brand human and trustworthy.
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
Readers will trust and follow your brand if you stay honest and helpful.
7. Use Medium to Grow Your Network
The Medium can connect you to other professionals, business owners, and clients. The more you write and engage, the more people will notice your work.
For example, many entrepreneurs have used Medium to attract partners, investors, and even speaking opportunities.
Conclusion
Medium helps you make Money and build your brand simultaneously. Whether through the Partner Program, affiliate links, or promoting your services, the platform offers many ways to grow.
Stay consistent, be honest, and share value. Over time, your brand and income will grow.