If you have ever experienced a subpar web hosting service. But you will know all about its constant frustration. Endless downtime, random price increases, and horrible support are three horrible experiences that business owners have with bad service.
These are the most obvious downsides. But there’s another problem that presents poor service to your business: SEO. That’s right, a poor hosting service can hurt your search engine rankings, dragging you down the ladder like a footy team stuck halfway through the season!
Conversely, top-quality web hosting packages will do wonders for your rankings. So, you need them for your business.
How does web hosting increase speed and security for SEO?
Here’s a simple breakdown of how web hosting can make your website faster and safer for search engines:
- Fast Server Response: Quick hosting equals faster website loading, a big plus point for SEO.
- CDNs: Content spread across multiple servers globally speeds up loading times.
- SSL Certificates: Encrypted data boosts security and trust, important for SEO.
- Firewalls & DDoS Protection: Shields against attacks, keeping the site safe and SEO strong.
- Regular Backups: Automated backups safeguard data, preserving SEO rankings.
- Uptime Guarantee: Maximum uptime ensures search engines can access and index content, boosting SEO.
- Technical Support: Responsive support maintains site performance, indirectly benefiting SEO.
1. Top speed
The top SEO company in Melbourne will make sure your website loads quickly. In 2024, websites should load in just a few seconds. If not, the company may not be good at what they do.
People on the internet don’t like waiting for slow websites. They will leave your site if it takes too long to load. This can make your website less visible on search engines.
On the other hand, a fast website will make visitors stay longer. This can help your website show up higher in search results.
2. Absolute uptime
Sometimes websites go offline, but yours shouldn’t be down too often. You should aim for your website to be up 99.9% of the time, and your service provider should be sure they can make that happen.
There are two problems with excessive downtime:
- Customers bouncing from your website like they would if it was slow and;
- Search engine trawlers realise your site has excessive downtime.
Search engines might punish your website for these issues, so it’s important to have the best service provider you can find.
3. Safe & secure
Your website needs to be checked often to keep it safe from bad people. Australians are seeing more cybercrime than ever. If a hacker gets into your site and does bad things, search engines will punish your site for not being safe.
The best maintenance service will make sure your website stays safe. They can do regular checks without slowing down your site, and they’ll make sure it’s always secure.
4. Back it up
It’s really important to have automatic backups for your website if it’s not working its best. A good service provider will ensure you always have backups ready.
This keeps your website safe and prevents search engines from penalizing you for any issues.
5. Scaling up? No problem
A top-quality website with excellent SEO and hosting services is bound to experience growth. You need a service provider to facilitate these exciting changes when this growth occurs. Scaling up your service package is imperative for your website’s ability to handle any sudden increase in visitors without experiencing any downtime.
So, your website must have first-class business hosting to ensure its speed and security. If not, your website is susceptible to many entirely avoidable problems if you choose a top-notch service provider!