This is the era of digitization and every information is at our fingertips. The content creation is at its peak right now and its production, publication, and broadcasting flow is vivid on televisions, mobile devices, the internet, or any other possible medium.
That is why it is a golden opportunity for brands to market themselves, build their brand presence, and grab the audience’s attention.
But is it way too easy? For sure, it is not. However, there is a way, i.e. motion graphics. It is a dynamic style of animation that provides businesses with opportunities to capitalize on and foster deeper connections with their target audience.
Motion graphics are an effective tool for enhancing audience engagement, as the human attention span is decreasing daily. Not only do they attract your audience, but they also drive lots of audience interaction with brands and businesses.
Although every business can not hire an in-house graphic designer for their animated motion graphic video, a professional motion graphics agency can help them out well with all their marketing needs.
Before we explore motion graphics further, we will define them and describe their types.
What Is Motion Graphics?
Motion Graphics are moving pictures. They can be charts, icons, characters, letters, or colors.
We make these pictures move to make them look like they’re moving. We also add sound and other effects to make them even more interesting.
Motion Graphics are great for explaining things. They help make videos more interesting and engaging.
Stop motion animation is very challenging. You’ve probably seen many tough stop motion ideas, but they use natural references. Motion graphics are different because they don’t have natural references like stop motion does.
Types of Motion Graphics Animations
Motion Graphics is a big world of its own. It includes lots of different styles and types used to make videos about different things, especially explainer videos.
- Explainer Videos
- Logo Animations
- Title Sequences
- Infographics
- Social Media Content
- Interactive Motion Graphics
- Character Animation
Motion graphics animation helps businesses and brands explain complicated ideas about their products and services in a way that’s easy for people to understand.
This helps them make more people aware of their brand, talk to the right people, and get more potential customers, which means they make more money.
1. Kinetic Typography
Kinetic typography is a popular animation technique used in videos.
It’s great for making your promo, brand intro, or corporate videos stand out.
It’s about making text move in videos. Text is used to show important information, convey ideas, or express emotions.
2. Animated Logos
Animated logos are great for making your brand stand out in a creative way. They show your logo moving in a video.
Just a reminder, a logo is a picture or symbol that represents a brand. It helps people know the brand and keeps it unique.
There are many brands online, so it’s important to be unique to get noticed.
That’s where animated logos come in, helping brands stand out like professionals.
3. Animated Graphic Loops
These animations use shapes or vectors that keep moving in a loop. They help to focus on the video’s message.
Animated Graphics Loops are templates with moving shapes. They grab attention and let you focus on different parts of the picture.
The movements created by motion graphics allow brands to communicate their core message with ease and easily hook the attention of their viewers till the end of the video.
4. Animated Explainer Videos
We all know how popular animated explainer videos have become. There are many types of explainer videos, and 2D Animated Explainer Videos are the most popular.
It’s a fun way to share a long story with people, making it interesting.
When telling long stories in videos, it’s hard to keep them interesting and avoid being boring at the same time.
UI/UX Animations
UI/UX animation helps show how websites, software, or apps work.
By using Motion Graphics Animation, we create UI/UX Animated videos that show how your digital product works.
These animations are often used to introduce SaaS products, train employees, or show new users how your website works.
In this blog, we’ve talked about motion graphics and their different types. We’ve focused on the most common types.
We hope this blog helps you understand animations and graphics better.