Search engine optimization (SEO) is the practice of optimizing your website in order to improve its ranking in search engine results pages. If you’re trying to incorporate SEO into your suggestions for a mom and pop market, here are a few things you could recommend:
- Choose your keywords carefully: Identify the words and phrases that potential customers are likely to use when searching for your products or services, and include them in your website’s content, titles, and tags.
- Optimize your website’s structure and navigation: Make it easy for search engines to crawl your site by organizing your content into logical categories and subcategories, and using clear and descriptive URLs.
- Create high-quality, original content: Search engines value websites that provide valuable and informative content to users. Encourage your clients to regularly update their websites with fresh, well-written content.
- Use social media to promote your website: Social media platforms like Facebook, Twitter, and Instagram can help drive traffic to your website. Encourage your clients to use these platforms to share their content and interact with their customers.
- Monitor and analyze your results: Use tools like Google Analytics to track the traffic to your client’s websites and see how well their SEO efforts are paying off. This will help you identify areas where they can improve and optimize their strategy.