How to Develop a Digital Customer Acquisition Strategy

Identifying new and effective ways of acquiring customers is vital for keeping a business afloat. Not only does a steady influx of customers help businesses grow but it also ensures continuous revenue. Now, there are different routes you can take when it comes to generating new customers for your business.

With the majority of businesses choosing to focus their marketing efforts online, it pays to have a plan in place that will help your business get more prospects and subsequently drive sales in the digital era. With that in mind, here are a few tips on how to develop a digital customer acquisition strategy and help your company thrive in the competitive business landscape.

Identify your expectations and outcomes

Just like anything else in life, having goals to strive for is vital. Objectives are important for your company’s growth and success since they help you gain and maintain your focus. They will also help shape your strategy for attracting new customers.

The best place to start is to identify what your expectations are and whether the outcomes are easy to reach. This can include anything from boosting brand awareness to increasing sales to gaining customers’ loyalty. You must keep your goals and objectives realistic, so avoid setting the bar too high or too low.

Define your target customers

Targeting your ideal customer is a crucial step in developing an effective digital customer acquisition strategy. This is something where having a persona – a representation of your ideal customer – can come in quite handy. You want to be able to easily answer questions about who your audience is, their character traits, interests, and needs. Thanks to companies such as Datasys whose focus is on compiling consumer and business data, targeting your ideal customers with more accuracy is a lot easier these days.

By simply partnering with an agency that specializes in offering intelligent, data-based marketing solutions, you can manage to visualize and define your target customers with more ease. This, in turn, can help you understand them better, and then set up an effective digital customer acquisition strategy by keeping those valuable insights in mind.

Choose the appropriate acquisition channels

Knowing who you are marketing to is important, but it’s not enough. To reach your target audience, you need to know which acquisition channels would be best for your campaigns. You want to appeal to your target customers, and this will mean different things to different companies.

For some, the best channels to place their products will include webinars, podcasts, and social media platforms such as LinkedIn. For others, video and email marketing along with PPC and SEO will prove to be more effective when it comes to lead generation. It’s best that you consider both short-term and long-term digital marketing channels and take a multi-channel approach, especially if you’re a new business or plan on changing up your current customer acquisition strategy.

Identify and control your customer acquisition costs (CAC)

Depending on the types of channels that you’ve decided to use in your digital customer acquisition strategy, you’ll want to estimate the costs that come with them. Customer acquisition costs or CAC are a vital component that you’ll need to consider before you begin implementing the desired channels. They are crucial for understanding customer value, and the amount of ROI you’ll be gaining.

Of course, if one channel is surpassing your CAC significantly, you will need to make adjustments to help improve the results. Doing so will ensure you’re not spending too much on bringing in new customers and help you keep your CAC in check.

Rely on your existing customer base to attract new prospects

Sometimes, bringing in new prospects can mean using your current customer base to build your digital customer acquisition strategy. To do so, you want to learn as much as possible about your average existing customer. You want to know things such as their job responsibilities, daily challenges, and how their work is evaluated. It’d also help to learn more about how these customers learned about your company and in what way your company helped their business.

It’s best to ask customers from different industries, and then segment the results according to lifetime value (LTV). This, in turn, could help your marketing team understand how to better focus their efforts, which could do wonders when it comes to saving your budget.

Reaching desired outcomes through a comprehensive acquisition strategy

In order for a business to scale and grow, it’s important that they develop a digital customer acquisition strategy that works for their particular company. This can be a rather complex process, and working with experts specializing in the field can yield some impressive results. Once those new customers start arriving, all you need to do is stay on top of your customer acquisition costs, and you’ll manage to generate more profit for your business while keeping the costs down.

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