E-commerce applications have revolutionized the way individuals and businesses operate. Today, we can purchase anything from apparel, groceries, gadgets to appliances within seconds. Not just goods, eCommerce apps also facilitate travel bookings, online bill payments, and various other services. All you have to have is a smartphone with an internet connection. To understand the popularity and growing usage of e-Commerce Apps, let’s check out these interesting statistics:
⦁ According to Build Fire, the number of mobile shoppers in the USA is expected to be 187.5 million by 2024.
⦁ The global eCommerce market is projected to reach $8.1 trillion in 2023.
There are two types of eCommerce applications- the ones that serve consumers and others that target businesses. Let’s understand how both these types of eCommerce apps are bringing a revolution in online businesses.
6 Ways eCommerce Apps are Transforming Online Businesses
1. Enhances Customer Experience
E-commerce apps offer the additional convenience of purchasing goods/services from the comfort of our homes. Most mobile apps leverage technologies like artificial intelligence, machine learning, blockchain, etc., to deliver a secure and personalized shopping experience.
They get personalized recommendations, simple navigation, easy search functionality, and hassle-free checkout processes, which enhances the overall customer experience. And a satisfied customer not only becomes loyal but also acts as a silent salesman for a business by recommending it to their friends and family.
2. Gain Competitive Advantage
E-Commerce Apps allow businesses to increase their customer base by reaching a wider audience. They can outdo their competitors by capturing a bigger market share. Make sure you choose the top mobile app development company for your eCommerce app.
3. Improved Accessibility
eCommerce applications allow businesses to reach a broader audience; moreover, customers can shop anytime using smartphones. Easy accessibility increases the chances of sales and revenue as customers won’t have to think much to shop. They can open the mobile app, select products/services, and hit the purchase button.
However, in traditional shopping, customers consider multiple factors, including weather and traffic conditions, store’s working hours, etc. Similarly, shopping via a website involves the additional hassle of visiting a web browser and entering the URL.
4. Better Customer Engagement
With e-Commerce Apps for mobile, customers can interact with a brand anytime. They can raise queries or concerns, submit feedback, and explore various offers and sales. Businesses can also improve customer engagement and brand loyalty with in-app messaging, push notifications, personalized promotions, and more. It also encourages repeat business.
5. Data-driven Decision Making
As aforementioned, most e-Commerce Apps leverage the latest technologies, such as artificial intelligence, augmented reality, machine learning, etc., to improve shopping experience. These apps also allow businesses to understand customer behavior and analyze their preferences to show personalized recommendations and enhance customer experience.
AR helps customers to try products (apparel, sunglasses, etc.) virtually, which reduces the chances of returns. AI and ML drive actionable insights, which businesses can use to make better decisions and improve their profitability and growth.
6. Streamlined Inventory Management
Most eCommerce apps can seamlessly integrate with existing tech infrastructure, such as inventory management software, warehouse management solutions, and order processing systems. It helps businesses to avoid situations like inventory overstock or stockouts and streamline order fulfillment.
Essential Features of an eCommerce App
Now that you have established the ways an eCommerce app revolutionizes an online business, let’s glance through the critical features it should have. To build a feature-rich eCommerce app, connect with a reliable mobile app development partner or hire app developers in India or anywhere else.
⦁ A simple yet appealing UI/UX that reflects your brand. I
⦁ Easy Navigation to allow users seamlessly browse through your app.
⦁ An advanced Search Bar to make users find products or services they want.
⦁ Social Media Sharing feature to permit users to share your products or services on social media.
⦁ Push notifications with the intent to bring users back on the app and increase the chances of sales.
⦁ Customer feedback collection to capture the feedback of users and improve your services.
⦁ Round-the-clock customer support services or an AI-powered virtual assistant to answer your customers’ general queries.
⦁ A loyalty program or voucher section where customers can check the coupons to get discounts.
⦁ Multiple modes of payment that allow customers to pay via credit/debit cards, net banking, app wallet, etc.
Wondering what would be the cost of developing an eCommerce app? Well, it depends on your customized business requirements, the app’s complexity, the technology stack, and more. You can contact a reliable app development company or freelance developers to get an estimated cost.
The Bottom Line
An e-Commerce Apps for your online business streamlines inventory management, improves sales, enhances customer experience, provides convenience, and enhances the overall shopping experience. It also allows you to reach a wider audience. However, it is possible only when you choose the eCommerce app development company for your eCommerce mobile app.
Experienced mobile app development companies have a knack for developing cutting-edge solutions leveraging technologies such as AI, ML, AR, Blockchain, etc., which are a must these days. They understand your particular business needs and build you a mobile app that delights your customers and ensures success.