9 Top-Rated Online Fitness Equipment Marketplaces

Finding the right fitness equipment can be a daunting task, especially with the plethora of options available online. Whether you’re setting up a home gym or looking to upgrade your current setup, choosing the right retailer is crucial for ensuring you get high-quality products that meet your fitness needs. 

In this article, we’ve curated a list of the 9 best fitness equipment online stores to help you make an informed decision. From premium brands to budget-friendly options. These stores offer a wide range of equipment and accessories to suit every fitness enthusiast.

1. Muscle Wellness Market

Muscle Wellness Market is an online fitness gear store specializing in equipment for home gyms. Founded by two brothers, Jared and Aron, who are certified personal trainers. The company aims to provide high-quality fitness and wellness products for those who prefer to train at home.

They offer a wide range of equipment including weight training products, resistance bands, foam rollers, and various accessories for home gyms, catering to beginners and seasoned athletes alike.

Pros:

  • Extensive selection of fitness equipment and recovery products
  • Free shipping on all orders worldwide
  • Competitive pricing with a lowest price guarantee
  • Knowledgeable staff with expertise in the fitness industry
  • Regular sales and discounts offered
  • 100% secure online ordering with SSL certificate protection
  • Founded by certified fitness professionals, ensuring product quality and relevance
  • Positive customer reviews highlighting product quality and customer service

Cons:

  • Limited physical store presence, making it difficult to try products before purchase
  • Potential for longer shipping times depending on product availability and location
  • May not carry as wide a range of brands as larger, more established retailers
  • As a relatively newer company, they may have a smaller customer base and fewer reviews compared to major competitors

2. Rogue Fitness

Rogue Fitness, founded in 2006, is a leading manufacturer and distributor of strength and conditioning equipment. Based in Columbus, Ohio, Rogue started in a garage and has grown to over 1,400 employees globally.

The company is renowned for its high-quality products, including barbells, power racks, and sleds, and is the official equipment supplier for major events like the CrossFit Games. USA Weightlifting, and the World’s Strongest Man competition.

Rogue emphasizes local manufacturing and sourcing, promoting what it calls the “Industrial Revolution 2.0” to support American manufacturing jobs and communities.

Pros

  • High-Quality Products: Rogue is known for producing durable and reliable fitness equipment, often favored by professional athletes and commercial gyms.
  • Wide Range of Products: The company offers a comprehensive selection of fitness equipment, from barbells and racks to specialized items like the Echo Bike.
  • Strong Brand Reputation: Rogue is a well-recognized name in the fitness industry, associated with major sporting events and high-profile endorsements.
  • Made in the USA: Many of Rogue’s products are manufactured in the United States, which appeals to customers looking for locally-made goods.

Cons

  • High Prices: Rogue’s products are often more expensive than those of competitors, which can be a barrier for budget-conscious consumers.
  • Mixed Customer Service Reviews: While some customers report positive experiences. Others have encountered issues with customer service responsiveness and support.
  • Workplace Culture Concerns: There have been reports of poor workplace conditions and management practices. It may affect the company’s reputation.

3. EliteFTS

EliteFTS, founded in 1998 by Dave Tate, started as a platform for strength training education and has grown into a comprehensive provider of strength training equipment.

The company is committed to education, offering a vast library of free training resources, articles, and seminars. EliteFTS aims to support athletes, coaches, and fitness enthusiasts by providing high-quality equipment and educational content.

The company’s headquarters in London, Ohio, includes offices, a warehouse, and a gym, facilitating its mission to empower the strength training community.

Pros

  • Educational Resources: EliteFTS offers extensive free educational content, including articles, Q&As, and videos, making it a valuable resource for both beginners and experienced athletes.
  • High-Quality Equipment: The company provides robust and reliable strength training equipment suitable for both home gyms and commercial facilities.
  • Community Focus: EliteFTS emphasizes building a community around strength training, offering seminars and events to foster learning and growth among its customers.
  • Customer-Centric Approach: The company prides itself on its partnership with customers, focusing on meeting their needs and providing excellent service.

Cons

  • Limited Product Range Compared to Competitors: While EliteFTS offers a wide variety of strength training equipment, its range may not be as extensive as some larger competitors.
  • Higher Price Point: Similar to Rogue, EliteFTS products can be on the pricier side, which might not be suitable for all budgets.
  • Smaller Market Presence: Compared to industry giants like Rogue, EliteFTS has a smaller market presence. It might affect its visibility and reach.

4. FringeSport (fringesport.com)

FringeSport is an online retailer specializing in strength and conditioning equipment, primarily catering to the garage gym and functional fitness community. Founded with a focus on CrossFit-style workouts, they offer a wide range of products including barbells, bumper plates, racks, and conditioning equipment.

Pros:

  • Extensive selection of high-quality strength and conditioning equipment
  • Competitive pricing, often including free shipping
  • Strong focus on customer service and satisfaction
  • Detailed product descriptions and specifications
  • Informative blog with workout tips and equipment guides
  • 30-day return policy for any reason, with a 365-day return policy for unused items

Cons:

  • Some customers have reported shipping delays and order fulfillment issues
  • Limited selection of cardio equipment compared to strength gear
  • Higher prices on some items compared to budget retailers
  • Some negative reviews mention customer service challenges during peak times

5. Fitness Superstore (fitnesssuperstore.com)

Fitness Superstore is an online and brick-and-mortar retailer specializing in both new and refurbished gym equipment. They offer a wide range of commercial-grade fitness machines at discounted prices, including cardio equipment, strength training machines, and accessories.

Pros:

  • Significant discounts on refurbished commercial-grade equipment (40-70% off MSRP)
  • Wide selection of cardio and strength training machines
  • Rigorous remanufacturing process for used equipment
  • Strong warranty options, including extended warranties
  • Positive customer reviews highlighting good value and service
  • Physical showrooms available for in-person shopping

Cons:

  • Limited selection of functional fitness equipment compared to FringeSport
  • Fewer options for home gym accessories and smaller equipment
  • Some customers have reported delivery and assembly issues
  • Website navigation and user experience could be improved
  • Limited international shipping options

6. American Barbell

American Barbell, based in Las Vegas, Nevada, is a leading designer, manufacturer, marketer, distributor, and retailer of commercial-grade strength and conditioning equipment. Established in 1978, the company has over 45 years of experience in the fitness industry. Known for its precision manufacturing and durable products. They cater to a diverse clientele, including home gyms, colleges, the military, and major fitness chains.

American Barbell offers a wide range of products, including barbells, weights, racks, kettlebells, and custom installations, and has collaborated with prominent organizations like the NFL and the US Military.

Pros:

  • High-Quality Products: American Barbell is known for its durable and precision-engineered equipment, such as the Training Bar, which features high tensile strength and excellent knurling.
  • Wide Range of Products: They offer a comprehensive selection of fitness equipment, from barbells and weights to racks and custom installations.
  • Reputation and Experience: With over 45 years in the industry, American Barbell has a solid reputation and extensive experience in manufacturing high-quality fitness equipment.
  • Custom Solutions: They provide custom installations and branded weights, catering to specific client needs and maximizing space utilization.

Cons:

  • Price: American Barbell products are generally on the higher end of the price spectrum, which may not be suitable for budget-conscious buyers.
  • Limited Negative Reviews: Some customers have noted that American Barbell tends to publish only 5-star reviews, which may not provide a complete picture of customer satisfaction.
  • Availability: Certain products may have limited availability, and custom orders can take time to fulfill.

7. RitKeep Fitness

RitKeep Fitness specializes in high-quality, affordable strength training equipment and accessories suitable for both light commercial and home gyms. Founded in 2000, the company has grown from a small workshop into a thriving business, offering a wide range of products, including Smith machines, power cages, weight benches, barbells, and dumbbells.

RitKeep is known for its commitment to quality and affordability, aiming to make fitness equipment accessible to everyone. They also provide exceptional customer service and have a strong presence in the North American market.

Pros:

  • Affordability: RitKeep offers high-quality fitness equipment at affordable prices, making it accessible to a broader audience.
  • Versatile Products: Their products, such as the PMAX-4550 Smith Machine, come with multiple attachments and features, allowing for a wide range of exercises.
  • Customer Service: RitKeep is known for its excellent customer service, providing support and guidance throughout the purchasing process.
  • Warranty and Return Policy: They offer comprehensive warranty coverage and a 30-day return policy, ensuring customer satisfaction.

Cons:

  • Build Quality: Some users have noted that certain parts of RitKeep products, such as the Smith machine, may not be as high-quality as more expensive alternatives, with some components feeling wobbly or less durable.
  • Weight Capacity: The weight capacity for some attachments, like the lat pulldown and low row, is limited, which may not be suitable for stronger athletes.
  • Assembly: Assembling RitKeep products can be challenging, and the instructions may not always be clear, requiring additional time and effort.

8. Top Fitness Store (topfitness.com)

Top Fitness Store is a premium exercise equipment retailer offering a wide range of high-quality fitness products for home gyms. They carry well-known brands such as Precor, True, Inspire, Octane, Spirit, TRX, BOSU, Helix, and Waterrower. With both online and physical store presence.

Top Fitness Store provides customers with the option to shop online or visit their brick-and-mortar locations to view products in person.

Pros:

  • Extensive selection of premium fitness equipment brands
  • Knowledgeable and helpful staff at physical store locations
  • Option to try equipment before purchasing at their stores
  • Competitive pricing on high-end fitness gear
  • Free shipping on many items
  • Financing options available

Cons:

  • Higher price point compared to budget fitness equipment retailers
  • Limited availability of budget-friendly options
  • Physical stores may have limited hours of operation

9. Titan Fitness (titan.fitness)

Titan Fitness is an online retailer specializing in budget-friendly home gym equipment. They offer a wide range of products including power racks, barbells, weight plates, and various strength training accessories. Titan Fitness is known for providing affordable alternatives to more expensive fitness equipment brands.

Pros:

  • Highly competitive pricing on home gym equipment
  • Wide range of products for strength training and functional fitness
  • Free shipping on all orders
  • Regular sales and discounts offered
  • Suitable for those building a home gym on a budget
  • Frequent release of new products

Cons:

  • Quality may not match that of premium brands
  • Some products may require assembly, which can be challenging
  • Customer service and warranty coverage may not be as comprehensive as premium brands
  • Limited physical store presence for trying products before purchase

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