Explainer videos are one of the most popular and effective forms of marketing today. They have become a go-to tool for businesses across industries to explain their products or services to potential customers. Explainer videos are short, engaging, and easy to understand, making them the perfect tool to capture viewers’ attention and keep them engaged. Here are five things you need to know about explainer videos from a Houston video production expert’s perspective:
1. Define Your Target Audience
Knowing your target audience allows you to tailor your video’s message to their needs and interests. This can help craft an engaging and relevant video that effectively prompts viewers to respond to you. This understanding of your audience also influences the tone and language of your video. In most cases, you can use a casual, conversational tone for young adults or a more formal one for professionals. Visual elements such as color schemes, characters, and animation styles should be selected to appeal specifically to your audience. Knowing your audience helps identify the most effective platforms to share your video, confirming it reaches the maximum number of potential customers.
2. Use Simple Language and Explanations
The primary purpose of an explainer video is to make complex ideas or products easily understandable for your audience. Using simple language and straightforward explanations confirms that your message is accessible to a wide range of viewers, regardless of their prior knowledge or expertise. If the language is too complex, viewers may lose interest or struggle to understand the message, leading to lower engagement and effectiveness. Viewers are more likely to remember information presented clearly. This can increase the likelihood of them recalling your product or service later and taking the desired action. Videos that use simple language and clear explanations are more likely to be shared. This can potentially increase your video’s reach and impact.
3. Keep It Short
Research suggests that the human attention span is decreasing, and shorter videos are more likely to be watched in their entirety. Keeping your explainer video short confirms your entire message is received. A shorter video forces you to be concise and direct with your message. This can help avoid unnecessary details and keep your audience focused on the key points. Shorter videos tend to have higher engagement rates. When a short video is short, viewers are likelier to stay engaged throughout and less likely to leave.
4. Incorporate a Strong Call to Action
A CTA guides viewers on what to do next after watching your video. It can be as simple as visiting a website, signing up for a newsletter, or purchasing a product. Viewers may need a clear CTA. Even with a great explanation of your benefits, if the CTA isn’t compelling, the effectiveness of the video may be diminished. A strong CTA can significantly increase conversion rates.
5. Consider Video Production as a Big Project
Creating a quality explainer video can take time, from the initial concept scriptwriting to animation and editing. Each step requires careful planning and execution. This includes hiring a professional Houston video production team, investing in good equipment, and possibly paying for voice-over artists or actors. Video production often involves multiple revisions and tweaks before the final product is ready. This iterative process is similar to other projects where continuous improvement is key.
Work With Houston Video Production Professionals
Explainer videos are an incredible and effective marketing tool. With these significant benefits, it is easy to see why explainer videos have become such a popular marketing tool. Working with reputable Houston video production professionals can be a game changer for your business. They bring years of expertise, state-of-the-art equipment, and a simplified process that saves time and delivers high-quality end products. The investment is worth it when you reflect on a professionally produced video’s impact on your business.