For you, we have some good news and some bad news.
To begin with, let us highlight the positive: every day, 1 billion hours of video are consumed by viewers on YouTube. This suggests that a large audience exists that is just awaiting exploration.
The not-so-good news is that YouTube receives an astounding 500 hours of new content every hour. Put differently, you face intense competition.
What, then, is the one thing we can do to stand out from the crowd and grab their interest?
Expand the variety of YouTube videos we produce. We can maintain our viewers’ interest by providing a wide range of content on our channel.
In this post, we’ve listed the top 5 categories of YouTube videos that you ought to be creating.
- How-To Guides
How-to videos are among the most popular kinds of YouTube videos that help us expand our channel. This type of content often receives more likes than other YouTube videos.
When someone wants to know how to do a given task, they typically look for how-to manuals or tutorials online. Excellent tutorials provide easy-to-follow step-by-step directions.
Instead of adding a long intro, it’s best that we go straight into the actual tutorial to keep the viewers engaged. To make the instructions clear, we can add a screen recording or video footage so people can easily see what they’re supposed to do.
- Product Reviews
83% of consumers prefer reviews to advertisements. Because of this, one of the most popular types of videos on YouTube are reviews of products.
We can easily make niche-related product review videos to increase our YouTube subscriber count.
Just remember before you begin that when viewers can really see a product being used in the video, it makes it more relatable to them.
- Video Testimonials
There’s a reason big companies like Amazon, Zoom, and Google created video testimonials for their own brand. After all, video testimonials are great at converting prospects to paying customers.
Not only do video testimonials promote our brand, but they also show the quality of our YouTube channel and encourage people to subscribe.
And when done right, they can also be effective in converting a random viewer into a loyal subscriber and paying customers.
Instead of featuring a single person in our video testimonial, we can do what Amazon did and put several of our top customers in the spotlight.
The more relatable individuals we highlight in our testimony, the more likely it is that one or more of their tales will resonate with our audience.
- Behind-The-Scenes
Customers are seeking authenticity more than ever in a world where celebrity endorsements and paid advertising abound.
As a matter of fact, 86% of respondents claim that choosing which businesses to support depends on authenticity.
And what’s the greatest approach to give our content more authenticity? Make YouTube behind-the-scenes films that bring our brand to life.
In this manner, we may simply persuade our intended audience to interact with us and subscribe to our channel.
- Educational Videos
Humans are naturally curious and love learning about new things. And the same goes for all the people on YouTube.
That’s why educational channels like TED are so popular. People can check out their content to learn new things and work towards certain goals (for example, focus, clarity, and happiness) once they follow the tips mentioned in the videos.
Conclusion
YouTube thrives on a variety of content, with five popular types standing out. How-to guides simplify tasks, video essays engage viewers creatively, product reviews build trust, interviews broaden audience reach, and testimonials convert viewers into loyal subscribers. As YouTube continues to evolve, creating diverse content ensures channels stay relevant and appealing to a wide audience.