Time is the most valuable thing when it comes to the fast paced world of real estate. Whether you’re someone trying to juggle multiple listings while starting off, or someone completely new with the intentions to create their client base, maximizing productivity is absolutely crucial to your success. An innovative technology, predictive dialers help you scale back on some of your outbound calls while boosting the number of qualified leads you can contact in order to generate sales.
Traditional Cold Calling: A Time-Consuming Struggle
For the last two decades, real estate lead generation has remained the bedrock of cold callings. However, it comes with its fair share of challenges:
- Manual Dialing: Using the answering machine to enter numbers one at a time also takes a lot of time which could otherwise be utilized to make attempts at building rapport with prospective customers.
- Busy Signals and Voicemails: Leaving voicemails or getting caught in an unexpected stream of busy tones can be very frustrating and unproductive.
- Low Agent Efficiency: The agents spend a lot of time on hold waiting for somebody to talk to and end up wasting their time and being discouraged from even submitting a ticket if they have to.
The Advantage of Predictive Dialer
Intelligent software solutions, predictive dialers automate and optimize entire outbound calling. Here’s how they transform the game for real estate agents:
- Automated Dialing: No more manual dialing! With predictive dialers, you have your list pre populated, the predictive dialer will start calling all the leads and will automatically call them and allow you to do nothing but work on the sales pitch and build a relationship.
- Predictive Technology: Standard predictive dialers employ sophisticated algorithms that help them look at historical call data, the amount of availability of current agents, and industry trends to set the optimal parameters to dial, which includes calling cadences (speed at which calls are placed), the amount of time to dial per agent, and the amount of time to dial per hour. This enables them to predict the most efficient call pacing to connect the agents with live prospects almost in real time. It reduces significantly time in between calls and keeps agents active.
- Increased Agent Productivity: Predictive dialers eliminate manual dialing and significantly lower the time agents wait to answer calls — resulting in many more live conversations for agents each day. In turn, the chances of qualifying leads and closing deals are growing.
- Improved Lead Conversion Rates: Meeting live prospects faster means you are more likely to engage with buyers and sellers who are interested.
Benefits Beyond Efficiency
There are many uses beyond maximizing your call volume when using predictive dialers.
- Reduced Stress Levels: No more busy signals and dead ends – agents do not need to continually retry in the name of Account Closure and they can start calls with a much more positive and confident disposition.
- Improved Data Collection: Many predictive dialers are integrated with Customer Relationship Management (CRM) systems, providing the capability of adding valuable call data and reflecting lead progress in one place. Then you can use this data for your outreach strategy, and refine your outreach strategy to target the most promising people.
- Enhanced Customer Experience: Predictive dialers shorten the time waiting and agents reach more interested prospects faster, offering a positive customer experience at the first touch point.
JustCall.io: A Dialer solution that is Powerful for Predicting
A cloud based communication platform – JustCall.io – offers powerful predictive dialer features integrated primarily for real estate sales professionals. JustCall empowers agents to:
- Features such as intelligent call placement and voicemail drop will automate outbound calling.
- Blend in perfectly with CRMs for making data management and reporting much easier.
- Features include local caller ID, call recording, and real time analytics.
The Power of Predictive Dialers: A Clear Choice for Success
In today’s real estate market, efficiency and a data approach to analysis are vital to succeed. Predictive dialer allows you to have a reach to more leads, and even close more deals faster and with it accomplish your business goals. An investment into predictive dialers is a fantastic opportunity for any real estate professional or team looking to get more out of an agent, lead conversion and an overall improved customer experience.
Additional tips on making the most of your predictive dialer use
- Develop a compelling script: If you rehearse a well rehearsed script which highlights what you offer and worth it can seriously improve the success rate.
- Focus on lead quality: Populate your calling list with true leads that are ready to buy or sell property.
- Embrace data analysis: With your predictive dialer and CRM, you will be able to use the insights learned from your progress, and dial accordingly, while being able to track your results over time.
Investments in a predictive dialer are a long term investment in your company’s success. Predictive dialers can help streamline your operations and allow you to dedicate time to relationships with prospective clients that can unlock the best in you as a real estate agent.
The Future of Real Estate Sales and Predictive Dialers
With technology constantly evolving, predictive dialers are going to only continue to become more sophisticated and eventually become a regular part of a real estate agent’s daily workflow. Here are some potential future developments:
- AI-Powered Lead Scoring: Artificial intelligence enables the location, and evaluation, of vast amounts of information regarding potential leads, such as their online behavior, social media activity, and property search history, that may be used by predictive dialers. That will let agents focus on leads which have the greatest chance of conversion.
- Enhanced Call Analytics: If all that were a given, predictive dialers could offer even more granular call analytics like sentiment analysis, conversation topics, and common objections identified. It can help refine the scripts for their sales colleagues and tid it up as part of agent training.
- Integration with Virtual Tours and Online Showings: Virtual tour platforms and online scheduling tools could be integrated with predictive dialers, so that agents can go from making a phone call to a potential client to doing a virtual showing with that client right after the phone call.
- Integration with Social Media: For example, predictive dialers could be deployed to explore social media activity from potential leads and then pinpoint them to contact with the personalized outreach as they dial.
Conclusion:
Predictive dialers therefore are a great real estate tool for those who are working towards increasing their efficiency, improving their lead conversion rates, and aiming for the highest successes. With time, we will see predictive dialers pave a bigger role in the future of real estate sales.