LinkedIn isn’t used by everyone who is seeking a job. John, the CEO, and founder of his own company sought my assistance today. It was his goal to create a good marketing tool for himself by highlighting his products and services using the skeleton profile he had available for years. The goal is to elevate John’s professional reputation online by developing his LinkedIn Personal branding.

It is so difficult to overcome bad first impressions. Marketing yourself takes great skill and finesse. Nevertheless, making sure your image is as good as possible can be beneficial. You can distinguish yourself from your peers, attract more business, and impress job candidates who are considering joining your organization by developing a career identity that uses your best natural abilities. How can your current profile be more effective? Career identity is like a brand vision a company creates for a product. However, you are the product in this case.

Are you aware of your career identity? You shouldn’t be concerned about your job title, but rather about your unique professional identity and reputation that you advertise to the world. There’s no need to feel alone if you can’t find an answer that immediately comes to mind. People rarely consider how others perceive them. However, if we want to become the best we can be, everyone needs to think about that question. 

Individuals often overlook their profiles and do not ensure they are updated and complete, which is the most common mistake. You should overhaul it if it hasn’t been touched in years. You should emphasize your unique personal brand. People are often confused about how exactly to do this. 

Often referred to as your “personal brand,” your career identity reflects the perceptions others have of you as a worker, leader, and what you do or do not do well. It’s your personal brand, or “Brand You,” that communicates your professional identity to the outside world. A job title is a title, but when we refer to your professional identity, it does not represent who you are.  

If you want to keep your professional brand relevant and distinctive in the workplace, you must constantly define and market your personal brand throughout your professional career. By highlighting your talents in a way that showcases what makes you unique, you can set yourself apart from other applicants. In the tasks or activities that you excel at, you can establish a mark of excellence that reflects your unique talents and abilities. They find that their success is directly related to their excellent personal brand. 

Brand You: What is it?

There is nothing slick about your career identity. Your brand is based on who you are, what you do, and who you are. Neither is it phony or conceited nor is it a trick or a fad. Brand You is a combination of all the things that make you unique as a person, including your work strengths and accomplishments, your image, passion, and personality traits, as well as other people’s perceptions of you based on your work.

You’re in competition with quite a few other people out there in regards to recognition, new business, and jobs. When most everyone else is largely undefined, your Brand You is what makes you stand out. You can best advance your career by enhancing your brand. Think about how you want others to perceive you. Are you just plain, ordinary and average? No, you are not. 

Branding yourself to differentiate yourself

I received a challenge from Rick. His company was a startup that he founded and was the CEO of. Rick realized that people were browsing his LinkedIn profile, and he needed to update and complete it so he could impress clients and potential employers. He approached me for assistance. 

He said, “Robin, I’ve hired two other companies to develop my LinkedIn profile in the past, but they haven’t worked out. 

Is it possible for you to help me with this?” 

Using my LinkedIn profile, I define the career identity of a person. Here are the questions I asked Rick to approach his profile.

What do you consider your top strengths? 

What are your talents and what do you do best?

Based only on the last ten years of work experience, which are your most significant accomplishments for each job title? 

Incorporate the answers to these questions into your Professional Experience section and About section. Be sure to include the following:

ACTIONS = RESULTS is the formula used in the section on Professional Experience written in the third person. An example is:

  • Developed new tools (scheduling, pricing, contract-building) for 300+ internal customers, adding essential automation. This resulted in $28M cost savings.

The first-person narrative is used in the About section. A well-written profile is more personal and should include a few details about who you are and what you excel at. As an example, another client’s section of CEO began:

  • Due to the fact that I have become a father, I have dedicated myself to helping families help solve two critical problems and make their parenting lives easier.

After explaining the issues, he explained two companies he founded and ran that effectively resolved both problems. Making this section more personalized and genuine creates a positive impact on readers.