If you hire content writer, you will save a considerable amount of time. When you read a piece of content drafted by a writer, you want to scream. Using this checklist will avoid spending time on people who aren’t right for you. For example, test your interviewee’s understanding of your target audience with a few questions.
As a content marketer, you know how hard it can be to maintain a loyal customer base. The process of curating content goes beyond writing. You will also have to deal with branding, marketing, graphics, and more. Content must be educational, entertaining, and engaging at all times. Hiring a freelance content writer is a smart move if you are running a business. However, the selection process can be unfamiliar territory for some people.
Finding the right fit for your company’s needs can be challenging, but it is out there. Finding a freelance writer to suit your needs is simple.
You need someone you can trust and knowledgeable about your business, brand, and mission. You will also want to choose someone who is wittily educated and has perfect grammar.
Your business can generate new leads by working with these skilled content writers. You might not have noticed the value and authority they bring to your blog or online content if you didn’t use them. They are essential for your success.
Find out how to hire the perfect content writer with our 7-step guide.
1. The level of your study skills
To find freelance writing communities, you should search online. There are many sites with reputable and hardworking content creators. The more you know about them, the better your chances of making a good hire.
In these communities, you can learn about the skill levels of available freelance writers and sample their work. A writer who frequently misspells words and is punctuated incorrectly will not be worth the money. You do not want to ruin the reputation of your product or service but rather gain authority and status.
Evaluation of their past work and examples of content writing can be done with Grammarly.
2. Review the experience of the content writer
When you have narrowed your search down to a few freelancers, you are interested in contacting, go ahead and get to know them better. Look at their portfolios and past projects. If their voice, style, and perspective match your business and yours, then take the time to read their writing.
You may come across a talented, skilled writer who has worked primarily on engineering and mechanics while running a beauty product company. But, on the other hand, you may be trying to reach an individual who isn’t the right fit for the type of audience you’re trying to get.
Look for someone with experience or in-depth knowledge in your field. Marketing-oriented writers are probably not the best choice. According to the Content Marketing Institute, copywriters are eager to accept work from anywhere. As a result, they will spread thin writing about energy-efficient window installations and organic acne treatments. One doesn’t gain much knowledge or experience in a field this way. As a result, hire a writer with experience in the area they will be writing about and add something valuable to the writing process.
3. Be Enthusiastic
Once you reach out to some potential content writers, begin paying attention to how they respond. You will communicate primarily through digital media. Relationships through digital communication are different from face-to-face. The principles remain the same.
Bloggers who write about boring industries believe their blogs will be boring, while Neil Patel disagrees. Cooking with coconut flour might seem flat to some, but others seem obsessed with it. Know your audience.
When a writer asks a lot of questions, offers a lot of ideas, or seems excited by the thought of taking part in the project, put them toward the top of your list. Writing and graphic creation often reflect this energy and enthusiasm. In addition, you will be able to promote emotional energy through your blog and other marketing content.
4. Discuss schedules and deadlines
Imagine you’ve found the perfect match. They possess the skill, share there, however, ideas and opinions, and enjoy the business product. To determine whether they can meet the deadlines you need, you need to check their schedule to see if they have room for you.
Freelancers are often assumed to work for the company they hire. That is, of course, what they do, but there is a good chance they also work with and for other businesses. If you work with freelancers with more than one client, it is essential to communicate directly with them about any possible hire. Communicate what your deadline and turnaround requirements are. You can avoid stressful situations in the future by understanding your writer’s speed and response time.