7 Surprising Facts About Instagram You Didn’t Know

Are you an Instagram addict? Then you must have heard the hype about this top-rated app. However, did you know that Instagram offers much more than just a platform to showcase your pictures or follow celebs? With over 1 billion active users and counting, there is no doubt that Instagram is one of the most successful social media sites around. 

But what exactly makes it so incredible? In this blog post, we will dive deep into 7 interesting facts about Instagram that will surprise even the most avid user. From its fascinating user demographics to net worth, get ready for an eye-opening journey through some less-known statistics behind this ever-growing network!

1. Instagram had over 25 million monthly active users in 2012

It’s hard to imagine a time when Instagram wasn’t an integral part of our daily lives. But back in 2012, it was still a budding social media platform with a steadily growing user base. You may be surprised to learn that Instagram already had over 25 million monthly active users even in its early stages. 

2Because it was only launched in 2010, this swift growth is remarkable and signaled the beginning of a social media powerhouse. Unbeknownst to many users at the time, Instagram would eventually reshape. How we share moments and interact with one another, leaving its mark as an influential force in social media.

2. The most-liked photo on Instagram is of an egg

Egg picture beats Kylie Jenner as most-liked Instagram post of all time -  The Verge

Prepare to be shell-shocked! In the dazzling world of Instagram, with its stunning landscapes, adorable animals, and drool-worthy food photography. You might expect the most automatic instagram likes photo to be one of these visual treats. However, the crown for the most-liked photo on Instagram is surprisingly simple: an egg. In January 2019, an anonymous user created an account under “world_record_egg” and posted a solitary image of a humble brown egg. 

The goal was simple – to beat the previous record for Instagram’s most significant number of likes. The viral campaign rapidly cracked open the platform, and social media users scrambled to participate, sharing and liking the image at an astronomical rate. The egg has gained over 52 million likes, easily breaking the previous record and catapulting it to fame as Instagram’s most-liked photo ever. The saga of this unassuming egg reminds us that sometimes. Even the simplest things in life can make the most significant impact.

3. Instagram was initially called Burbn 

Did you know that Instagram had a humble and unrecognizable beginning before it became a social media giant? Instagram was initially named Burbn, and rather. Then being a platform for sharing photos and videos, it was designed as a mobile game and check-in app. This fascinating trivia makes one wonder just how this transformation occurred and what motivated the creators to pivot their concept toward the direction which eventually led to the birth of the top-rated social media platform we know today. Uncovering these surprising facts adds a new dimension to Instagram’s journey and offers valuable insight into its evolution.

4. Instagram’s filters can reduce the size of your photos

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You might be an avid Instagram user, scrolling through countless posts and adding that perfect filter to your photo before sharing it with your followers. But did you know that these filters can reduce the size of your photos? Applying an Instagram filter to your image can decrease its overall size by 75%. 

Unknown to many users, this hidden feature could benefit those struggling with limited storage space on their devices, as it allows for more efficient use of available space. However, for those seeking to preserve the highest quality images. This substantial reduction might compromise their photos’ visual impact and vibrancy. So, the next time you’re about to share a stunning shot. You may want to consider the trade-off between that perfect filter and retaining your photo’s original quality.

Related post: Why Is It Important to Have a Lot of Followers on Instagram and How to Attract the Attention of the Audience?

5. You can add multiple accounts to your profile

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Did you know that managing multiple accounts has always been challenging with Instagram? Many users still need to learn of this surprisingly convenient feature, which allows you to seamlessly add multiple accounts to your profile and switch between them. This innovation is great news for social media influencers, businesses, and people who manage multiple profiles. It simplifies their online presence by allowing them to transition easily between accounts without the hassle of logging in and out.

 This significantly improves user experience, enabling creative minds to share and engage across various profiles effortlessly. Imagine how much time you’ll save by utilizing this ingenious feature and embracing Instagram’s power to make your social media escapades more enjoyable and efficient.

6. Over 60 million photos and videos are posted every day 

It’s undeniable that there’s no better way to stay connected than social media. Out of all the many networks, Instagram holds a unique position. Every day, users from around the world post 60 million amazing photos and videos. It provides an insight into different cultures and attitudes and gives us meaningful updates about ordinary people like you and me. 

But what most people need to realize is that Instagram can be used for so much more. From big brands and business opportunities to connect with influencers and celebrities. Amazingly, the platform has become more vibrant, offering endless surprises daily!

7. If a picture gets more than 1,000 likes, it’s considered “viral” 

How to Go Viral on Instagram: Strategies for Your Brand | Sprout Social

Did you know that on Instagram, a picture is considered “viral” if it garners more than 1,000 likes? That’s right! Simply capturing a breathtaking moment. A sizzling outfit of the day, or perhaps a drool-worthy food shot could propel you into the realm of viral content on this widely popular platform.

 What once may have seemed like a lofty goal is now an achievable status symbol among Instagrammers who continue to search for that perfect snap. So, next time you’re out and about, watch for an Insta-worthy moment or subject, as you may be only 1,000 likes away from experiencing the thrill of your creation going viral!


Instagram has revolutionized the way we communicate, creating a robust platform that can be used to connect with others, showcase artwork and images, and promote businesses. It’s no surprise that it has grown in popularity over the years, becoming one of the most extensive social media networks.

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