One of the most awesome ways to gain more traction for your brand among your audience members is to partner with a great social media influencer. This is where the whole dynamics changes because your brand gets associated with a popular name or celebrity. Now this celebrity can be either a social media or Facebook/Instagram star or probably one of the most popular models or actors in the industry. The key here is to find a common ground between your product/service and the celebrity to cash upon the image of the latter and help spread the word around about your brand like wildfire. But there are certain rules to influencer marketing or social media marketing as a whole. Some of them have been laid down by the leading influencer marketing agencies in the city. Let’s have a look at them right now:
- Always Remember To Engage
Whether you choose an influencer or not, the key to successful online or social media marketing is engagement. This is the fundamental rule and it implies that you become not only relevant but exciting to your customers as well. For example, you can generate curiosity among your customers and prospects by posting a covert and almost suggestive blog post on Facebook. You can then give the link to its second part on Instagram. This is a great way to involve several of your followers across platforms and create an aura of mystery around what you have to offer. And also remember to engage them in healthy dialogue about your products and services for better traction.
- Networking Is The Key
When you are on an online platform, you are in the networking mode. Your audience wants to connect with you and you should not shy away from this at all. These platforms can be Facebook or Instagram or Twitter or LinkedIn and they give you an opportunity to connect with thought leaders not only from your industry but from sectors that are closely related to your business niche. This is a great first step to developing a symbiotic relationship with companies and business ventures from across industries and getting noticed among a wider spectrum of potential customers.
- Focus On The Quality Of Content
The quality of content that you put out should always be topnotch. According to the leading marketing agencies in the city, the content should be relevant, current, statistics-driven, and verifiable. This means that your biggest focus should be on its value and how it enriches the life of your prospects. Remember, your customers should not feel that they have wasted their time reading your blog posts or going through substandard quality material whether it is on your social media profile or official website.
- Remember To Be Consistent
You have to be consistent with your marketing efforts. Just associating with the leading influencer marketing agencies is not going to be enough. You will have to come up with your own research and valuable insights as well. It is important to include your experiences, stories, struggles, and successes in your social media posts and promotional blogs and articles as well. You have to be regular in posting this content because your consumers will be looking forward to what you have to say. This is your brand voice we are talking about and you have to keep the volume consistent throughout weeks, months, and years to come. Even a slight deviation from this path might lead your customers to get distracted.
- They Are Not Just Your Followers
At times business houses and entrepreneurs take their followers for granted. Remember, they are not only your followers. They have become a part of your life and the online family that you have created over the past few years. They are your loyal customers and returning clients. They have faith in your brand and would stand by you through thick and thin.
- Remember to connect with them on a 1 on 1 basis
- Send out personalized messages to your regular customers
- Respond to their queries on time
- Be more approachable and friendlier than other brands
It is important to establish a strong emotional connection with your followers and consumer family if you want their trust in you to last for a long time.
- Always Measure Results
Also, remember to measure your progress as you move forward. There are a few metrics that help you measure the success of your sales funnel and keep track of your conversion rate. If you think that none of your marketing efforts are giving you the desired results, rethink your marketing strategy.
To put it in perspective for you, let’s just say that the entire messaging has to be interesting and relevant to your consumers. If you add a social media influencer into the mix, the message gets amplified. Your consumers respond better. Your prospects want to connect with your brand because their favourite celebrity is involved. It is not just a way to establish credibility but also to tell your customers that your brand is so trusted that even their favourite celebrities would pick you over anything else in the market.